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Summary
The Sung inMichelob Ultra ’s 2024 Super Bowl commercial message is so catchy that viewers almost forget about the ad ’s famous brass , including two reality - illustrious athletes and the star ofTed Lasso . Dating back to the 1980s , Michelob , under the Anheuser - Busch recording label , has been have toe - wiretap tracks in their commercials , advertising a breezy yet fun - have it away lifestyle . Its slogans have evolved from " The night belongs to Michelob " to " Some solar day are better than others " . The mark ’s 2024 Super Bowl advert is called " Superior Beach " , promoting the brand ’s low - saccharide beer , Michelob Ultra .
For advertisers , a Super Bowl commercial message is the holy Holy Grail . Whereas in everyday life , commercials are care for as cuss to be swatted away as soon as the " skip " clitoris is available , Super Bowl commercial have become their own phenomenon , and to many viewers , are just as important to the event as the coin pass or halftime show . Celebrities make frequent show in these commercial message , and Michelob Ultra ’s 2024 Super Bowl ad was no exception . But while123.7 million Super Bowl 2024 viewersgot to spot some A - list renown , they also groove out to an awesome tune .
Super Bowl LVIII is n’t just showcasing the big game - here ’s every major lagger release from studios like Disney , Paramount , Universal , and more .
The Drifters' “Quando, Quando, Quando” Is The Song In Michelob Ultra’s 2024 Super Bowl Commercial
The Track Plays Overtop Messi Waiting For His Beer
In Michelob Ultra ’s charming 90 - second 2024 Super Bowl commercial , " Superior Beach " , Argentinian soccer whizz Lionel Andrés " Leo " Messi and two friends belly up to a beach bar for some draughts of Michelob Ultra . The acquaintance get served first and before Messi get his , the kegful hightail it out . The bartender suggests a different beer , but Messi courteously insist on Michelob Ultra , so she goes off in search of a fresh kegful .
A association football ball then lands at Messi ’s feet and the other beach - goer point to the illustrious athlete in awe . As the playful - looking Messi engages them in a beachside cartridge biz , The Drifters ' 1965 translation of " Quando , Quando , Quando " kick in . Translated to " When , When , When " , the beachy bossa - nova caterpillar track by the blues and soul stria is the perfect tune for Messi to kill time , deking out his opponents , including an lovely dog .
Just as he ’s about to grade a goal , the mixologist give a tatty pennywhistle to countenance Messi eff his beer is ready . He gracefully travel by the formal off to another player , who scores , and Messi toasts his ally with his Michelob Ultra . Messi is absolutely charismatic in the commercial , but it ’s the " Quando , Quando , Quando " song that sells the vibraharp of a relaxed , free - spirited beach crowd who are just as happy sharing their favorite drinkable , Michelob Ultra , as they are playing soccer with celebrity athletes .
Ted Lasso’s Jason Sudeikis & Dan “The Man” Marino Connect The Michelob Ultra Commercial Back To Football
Michelob Ultra Threw In Some Easter Eggs For Super Bowl Fans
While Michelob Ultra ’s " Superior Beach " ad is undoubtedly effective , some may raise their eyebrows at the company airing a commercial message boast a soccer headliner on football game ’s large night of the year . That ’s whereTed Lasso ’s Jason Sudeikis and football legend Dan " The Man " Marino follow in . As Messi play on the beach , Sudeikis pulls cans of Michelob Ultra out of a cooler as his friends watch the jock in legal action . Sudeikis confirms that he and Leo " go right smart back . "
Michelob Ultra did n’t just stick Sudeikis in their commercial to boast another celebrity ; Sudeikis ' casting is a slash of advertising genius . The actor - comedian is most famous for his Emmy - winning role of Ted Lasso in the Apple TV+ show of the same name . Ted is an American college football game coach who is inexplicably offer a status as the handler of a Premier League association football team in England . And though Sudeikis is n’t sporting Lasso ’s signature mustache in the " Superior Beach " commercial message , his playfulness - loving commentary — " Come on , [ Messi ’s ] not even tryin ' out there . " — is resonant of agood - natured Ted Lasso quote .
BeforeTed Lassopremiered in 2020 , Jason Sudeikis play the character in an NBC Sports promotion for England ’s Premier League .
TheTed Lassostar is n’t the commercial ’s only connection to American football , though . As the beach players are fill up in on Messi from both sides , he fleetly kicks the bollock far out into the sea , onto a yacht frolic the insignia , " The Dan Marina , Miami , FL " . On the racing yacht is , unsurprisingly , a case of Michelob Ultra , but also Dan " The Man " Marino .
Dan " The Man " splendidly played 17 seasons as quarterback for the Miami Dolphins , and though he never won a Super Bowl , is debate one of the best quarterbacks of all fourth dimension . The picture easy take in Messi ’s ball and throws it back , calling out his own name as he does . Indeed , Dan " The Man " has still got it , and he bring theMichelob Ultra 2024 commercialfull round .
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Cast
Ted Lasso is an American football coach who moves to England , hired to manage a struggling association football team , despite have no experience . With cynical players and a dubitable town , Ted will have to convince them that he ’s fit for the job .
Ted Lasso is an American football coach who moves to England, hired to manage a struggling soccer team, despite having no experience. With cynical players and a doubtful town, Ted will have to convince them that he’s fit for the job.
