Inception
With just over one month remain untilInceptionhits field , the viral campaign continues to stir up up . card are now appearing with special QR , or " Quick Response " codes - lead savvy viewing audience to the latest form of the moving picture ’s selling .
Today , I was walk down the street by my Chicago apartment and notice one of the posters . Inceptionhas begun implant the idea ( see what I did there ? ) of intellect crimes in the real - world - with warning posters like the one seen below .
The bill prompt me a moment of theDistrict 9"Humans Only " postersseen around major city last twelvemonth .
Each poster has a QR code and , upon decrypt it , I was sent to a new web site : What Is Dream Share ? The web site is an anon. web log , in the fashion of conspiracy theories , as it attempts to image out the mystery of the photographic film ’s essence concept . While there are only two posts so far , and it mostly shares links to site we ’ve already seen , one is definitely new .
One of the article on the web log discuss the origin of the gimmick used to put down people ’s minds in the film . funnily enough , the process starts with toothpaste .
Read the clause from the viral site for more information .
In addition , cannister boxes with QR codes on top have been transport out to various journalists and industriousness hoi polloi .
Inside the box seat is anInception - labeled USB withthe film ’s 3rd trailerand a theoretical account of the spinning top ( run across in the trailers ) . The QR code on the box directs recipient role ( with a decoder ) to the film ’s main viral site , Mind Crime .
Yet , nothing new pass off .
The site has been around since the beginning of the film ’s promotion turn - with four phases to finish . The first two led to new trailers and an synergistic snarl game , but we ’re still await the third phase .
Hopefully , all the raw fabric are a sign the next footstep is just around the nook .
Inceptionhas been using QR codes to post intrigued followers to the film ’s various viral sites - each web site uncover more about the inner workings ofInception .
Back in April , at WonderCon , triiodothyronine - shirts used the computer code to further a raw land site , www.pasivdevice.org- a practical how - to point for theInceptiondevice .
While not everything presented in viral campaigns is essential to the movie - going experience , they decidedly serve build anticipation - as well as offer rewarding sixth sense into the final film .
Of course Nolan is n’t newfangled to viral marketing - if you remember theThe Dark Knight’sHarvey Dent campaign and Joker - inspired graffiti .
There are still two stages left in theMind Crimewebsite - of course the last may be the plastic film itself . We will keep you updated whenever newfangled phases arrive .
Is this viral campaign getting you fascinate ? What ’s your favorite viral campaign ?
Inceptionreleases in theaters and IMAX on July 16th , 2010
Source : Nolan Fans(for coping photo )
